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Our Story

Sier.ra, founded in early 2020 was created inspired by life, color, and textiles. A boho muse, Sier.ra is curated with original designs that fit every girl's style to make them feel confident and beautiful. ​
Sierra Bray has always had a passion for fashion since the age of 11 when she decided to stop playing sports and start sewing. Having 3 sisters, who played sports growing up, she thought it was only right to play them as well. As she got older, she attended sewing summer camps and has been obsessed with fashion ever since. Furthering her dream, she received her B.F.A in Fashion Design with a minor in Fashion Marketing from the Savannah College of Arts and Design.
" Ever since I was a little girl I've wanted fashion to be a big part of my life and have always wanted to create a brand of my own. As my main focus during school was to design my Senior Collection, I was also thinking about life afterwords finding what my brand would be and how I would create something fun and unique that young girls and women would love."

With life evolving through time, so does Sierra's style. She is forever designing and discovering new ideas to make her customer feel happy. As our company continues to grow and flourish, we strive for success in everything we do. We make sure to listen to our community and do our best to make sure we know what our customers' needs and desires are. Thank you for listening and being apart of the community that is Sier.ra!